Story
Our Story
Beauty & Wellness, Powered by Science
SKINES is a premium wellness brand founded on a simple belief: beauty and wellbeing begin from within. We create daily essentials that support vitality, resilience, and confidence, one ritual at a time.
Combining quality ingredients, scientific integrity, and purposeful formulations, SKINES helps people nourish their bodies, elevate their routines, and invest in long-term health.
The SKINES Philosophy
Wellness That Begins From Within
Shaped in Australia and influenced by a global perspective on health and longevity, SKINES embraces a holistic approach to wellness, one that recognises the connection between inner vitality and outer confidence. We believe the most visible results, glowing skin, strong hair and nails, steady energy, come from nourishing the body at its foundation.
From premium collagen peptides to functional mushroom blends crafted for focus, energy, resilience, and balance, each formulation is designed to become part of a daily ritual that supports long-term wellbeing.
The Founder
From Fashion to Skincare: The Journey of Gina Kim
Gina Kim, Founder of SKINES · Award-Winning Designer · 25 Years in International Fashion
Gina Kim's career in fashion is the stuff of legend. She has graced the world's runways, dressed celebrities, and earned prestigious awards for her visionary couture designs. After decades of shaping the fashion landscape, Gina channelled her boundless creativity and precision for quality into a new realm: science-led skincare and wellness.
A lifelong admirer of both fashion and beauty, Gina was captivated by the K-beauty phenomenon from an early age. Her deep appreciation for high-quality formulations laid the foundation for her next venture. After 25 years of crafting award-winning fashion, she set out on a mission to build a brand defined by one question: does this actually work, and does it reach the body where it matters?
"True beauty is built from within. Every formulation we make has to earn its place by doing exactly what it promises."
Gina Kim, Founder
Our Approach
A Harmonious Blend of Science and Self-Care
SKINES is where scientific precision meets self-care indulgence. Every product is the result of meticulous ingredient selection and proven technologies, designed to deliver real, visible results. Our formulas are crafted to enhance your natural beauty and support your healthiest, most radiant self, without fillers, shortcuts, or empty promises.
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Scientific Integrity
Every claim is grounded in evidence. We formulate with quality ingredients at meaningful concentrations, and we tell you exactly what is inside and why.
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Quality Without Compromise
Premium, responsibly sourced ingredients held to a high standard, because what you put into your body deserves the same care as what you put on it.
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Effective & Uncomplicated
Wellness should fit into real life. Our essentials are simple to use and easy to sustain, designed to become effortless daily rituals.
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Built to Last
We invest in long-term health, not quick fixes, helping people build healthy habits that stand the test of time.
The Range
Two Worlds, One Ritual
From the inside out, SKINES brings together two complementary pillars of wellbeing, each designed to support you through every stage of life.
Quality & Accessibility
Premium Wellness, Within Reach
We believe premium wellness should be accessible. Our philosophy is rooted in effective, honest products that become essential parts of your routine, never overcomplicated, never out of reach. Everyone deserves to experience the benefits of thoughtfully designed, science-led formulations.
A Vision for the Future
This Is Only the Beginning
Gina Kim's journey with SKINES is just getting started. Fuelled by passion and vision, she continues to expand the brand into new categories while remaining true to its core values: quality, efficacy, and safety.
As SKINES grows internationally, our mission remains unchanged: to create premium wellness essentials that empower people to feel confident, energised, and supported in every stage of life, celebrating the unique beauty in each of us.
Join Us on the Journey
Discover wellness essentials designed to support you from within. Effective, uncomplicated, and built to last.